At NiTH we develop digital and online strategies as a component of overall communications and marketing strategies for our clients. One key environment for owned channels are social media network fan pages.

Today we are witnessing the dilemma faced by brands, of an ever-increasing number of competitors for consumer’s attention and a seemingly endless fragmentation of media channels through which to reach them. In response to this we have been advocates of our clients making best use of their brands ‘owned channels’; these channels include social media network pages such as your Facebook Fan Page, corporate website and blogs.

We have developed a social media strategy framework that we work through with clients to help develop a clear SM strategy. The insights and outcomes of this process help inform the creative development and production of meaningful, valuable and engaging content for our clients for each of their social media networks.